We believe for any marketing effort to be sustainable and effective, it must integrate any marketing tool that makes sense for the client’s business. To the left is a model that we’ve developed as an essential component to our methodology. In this model, the business plan will form the hub of the program, and each spoke represents a tool of marketing. If the spokes are not integrated properly the wheel will not be balanced. If too many spokes are removed the wheel will collapse. This approach is a continuous process designed to remain responsive to the changing needs of your company.