Sales Cycle & Buying Influences

Experience has taught us that each business and industry has nuances unique to their own culture. Because each client is different, our solution to each engagement differs. However, the selling cycle generally begins with lead generation. At this point in the process, the message should be benefits driven. And as the sales process begins to focus in on a single sales objective, the material should become more specific in purpose.

 

 

VGA Sales Cycle