Brand Developers

As iron sharpens iron, so Vroman Graves Associates sharpens the marketing efforts of our clients. And in turn, they keep us sharp by demanding solutions that work.  We’re problem-solvers. Some say we’re dreamers (but we’re not the only ones). And we’re observational thinkers.

Founded in 1991 by Thomas Vroman (the mentor) and Dean Graves (his student), we focus on these basic principles:

Simplicity of Message
Simplicity is a pillar of our approach. Thinking design, smart taglines, and limited copy are much more memorable.  When you have only a few seconds to capture the prospect’s attention, too much is often too much.

Truth in Advertising
We never blow smoke and will encourage you to do the same. Avoid exaggerating like the plague, lest the prospect questions your credibility. It’s not a gimmick but a trust thing.

Repetition and Consistency
What do AT&T, Nike, and American Express have in common?  Each repeatedly reaches out to their prospects with consistent messages.  Why?  People need repetition and consistency to embed awareness and brand loyalty into our daily thinking.

Controlled Disruption!
Safe ideas = ho-hum. If your message goes unnoticed, then you’ve wasted your money. You hire us to be different.

Some guy named Doyle said: “Mediocrity knows nothing higher than itself, but talent instantly recognizes genius.” At Vroman Graves, we like to think we are in the “talented” category. We use our imagination to create uniqueness for you.  Our services include brand consulting, design, execution and management.

Industries served include:

Financial
Hospitality
Legal
Education
Industrial
Non-profit
Healthcare
IT
Retail

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Value is an intangible that is not easily defined.
But at Vroman Graves, you can see the value of our service in the success of your marketing program.

Methodology

We believe for any marketing effort to be sustainable and effective, it must integrate any marketing tool that makes sense for your business. Below is a model that we’ve developed as an essential component to our methodology. In this model, your business plan will form the hub of the program, and each spoke represents a potential tool of marketing. If the spokes are not integrated properly your marketing program will not be in balance. If too many spokes are removed, your efforts will collapse. Our approach encourages a continuous process designed to remain responsive to the changing needs of your company and the competitive environment.

sales-wheel

Clients recognize our ability to deliver big agency creative,
and to generate practical solutions for real business challenges.

Sales Cycle & Buying Influences

Experience has taught us that each business and industry has nuances unique to their own culture. Because each client is different, our solution to each engagement differs. However, the selling cycle generally begins with lead generation. At this point in the process, the message should be benefits driven. And as the sales process begins to focus in on a single sales objective, the material should become more specific in purpose.

VGA Sales Funnel VGA Sales Funnel

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Vroman Graves Associates
771 Burnt Chimney Road
Campobello, SC 29322