We believe for any marketing effort to be sustainable and effective, it must integrate any marketing tool that makes sense for your business. Below is a model that we’ve developed as an essential component of our methodology. In this model, your business plan will form the hub of the program, and each spoke represents a potential tool for marketing. If the spokes are not integrated properly your marketing program will not be in balance. If too many spokes are removed, your efforts will collapse. Our approach encourages a continuous process designed to remain responsive to the changing needs of your company and the competitive environment.